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在结尾说道,“stewart and his team put out several issues of the whole earth catalog, and then when it had run its course, they put out a final issue. it was the mid-1970s, and i was your age. on the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. beneath it were the words: "stay hungry. stay foolish." it was their farewell message as they signed off. stay hungry. stay foolish. and i have always wished that for myself. and now, as you graduate to begin anew, i wish that for you. stay hungry. stay foolish.”他不仅在结尾引用这句“stay hungry. stay foolish”(求知若渴,虚怀若谷),而且重复三遍,强化听众的印象,这句话也被广泛传播,被誉为该篇演讲的“精髓”。

在结尾时,可以用结束信号词让听众明白你要准备结尾了,不要让演讲结束得太突兀,比如,“in conclusion", "let me end my speech by saying...", "i'd like to close my speech this way."等。具体的结尾方式很多,常见的有:1. summarize your speech(总结演讲)。2. make a dramatic statement(强有力的陈述),这个不同于引用他人之言,往往是演讲者自己的沉淀和呐喊,非常经典的演讲是patrick henry's legendary "liberty or death" oration. 他在结尾时说道,"is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery? forbid it, almighty god! i know not what course others may take; but as for mw, give me liberty, or give me death." 3. refer to the introduction(首尾呼应)。这是体现演讲内在统一的很经典的形式,值得借鉴。

三、观点阐释,有效支撑

毫无疑问,主体段的信息量最大,写作量也是最大,如何更清晰地阐释演讲者的观点,有效支撑分论点,是写作时应该把握的关键。在明晰了写作逻辑之后,就要围绕这些逻辑要点来展开论证。乔布斯在斯坦福大学的毕业演讲中,逻辑要点有三:1. the first story is about connecting the dots. 2. my second story is about love and loss. 3. my third story is about death. 他在阐释中主要运用了以下手段。首先,举例子。文中用了大量的例子来说明他怎么对待学习、工作和死亡,比如他说起自己决定辍学然后旁听有意思的课程,这些课当时对他没什么实质的帮助,但是十年后在当他设计第一款macintosh 电脑的时候,这些东西全派上了用场,这个例子充分说明了他要讲的第一个要点-- 串起生命中的点滴。在随后的文中,乔布斯大量地讲述了他事业生活中的例子,让听众感受到真实的力量和鼓舞。其次,引用。他除了在文章最后用到了引用,文中也不乏引用的痕迹,比如在讲到死亡时,他引用了一句格言,“if you live each day as if it was your last, someday you'll most certainly be right.”这句话能表明他对于死亡的态度。恰到好处的引用往往能使听众印象深刻。第三, 数据。在讲第二个故事--关于爱和失去时,乔布斯用到了一系列数据来支撑观点。他说自己是幸运的,因为,“woz and

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