world. it expresses the firm belief of a great nation, with a long history of 5,000 years and on its way towards modernization, that is committed to peaceful development, harmonious society and peoples happiness. it voices the aspirations of 1.3 billion chinese people to contribute to the establishment of a peaceful and bright world.
the olympic games are unique in their ability to attract the worlds attention, using sport to promote peace and understanding. the ioc is delighted that bocogs slogan for the xx olympic games has captured that olympic spirit, ioc president jacques rogge said in a letter of congratulations to bocog.
bocog issued a call for the slogan on january 1, xx, and the response was unexpectedly good. by the deadline at 17:30 on january 31, xx, the office for the solicitation of slogans for the beijing xx olympic games received at least 210,000 entries of slogans that people sent in by 10,123 emails and 10,038 letters.
the letters and emails came from all over the world, including all the provinces and autonomous regions on the chinese mainland, hong kong and macau special administrative regions and taiwan,as well as the united states, great britain, france, japan, the republic of korea, cuba, norway, brazil and many other countries and regions. most of the slogans submitted are in chinese, some are in english, french and spanish.
after the deadline, bocog invited experts in the olympic studies, sociology, sports, culture and linguistics to evaluate, pre-select, preview all the submissions based on the pre-set standards and in line with the principles of equality and fairness. the finalized slogan is the outcome of collective wisdom.
the slogan beijing used during its bid campaign was new beijing, great olympics. it has successfully helped the world to recognize that beijing, a city with a history of more than 3,000 years
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