○  one world, one dream  ○

and at the heart of chinas splendid culture, is also one of the fastest modernizing cities in the world. the new slogan shifted the focus from the city itself to the three concepts of xx games (namely, green olympics, hi-tech olympics and peoples olympics) and the universal values of the olympic movement.
    games organizers have increasingly used olympic slogans as an important platform to launch their communications campaigns. slogans from past games, such as share the spirit of the xx sydney games, and light the fire within of the xx salt lake city winter games, have caught peoples imagination and inspired millions around the world. welcome home also became a highlight during the athens games last summer and was a source of boundless pride for greeks.

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